Effective date: October 30, 2026
Shiptronix LLC ("Shiptronix," "we," "us") is a technology and e-commerce services firm in Belleair Bluffs, Florida. We provide services to Amazon brand owners: companies enrolled in Amazon Brand Registry that sell their own brands in the Amazon store. This page explains which Amazon data our application accesses through the Amazon Selling Partner API (SP-API), how we use it on behalf of those brand owners, and how we protect it.
Our Amazon clients are brand owners and their authorized agents: Brand Registry sellers and vendors who hire us for Amazon advertising management, e-commerce management, listing and catalog optimization, inventory planning and performance reporting. We also operate consumer brands of our own on Amazon, and we use the same application and controls for them.
Each brand owner connects its own Seller Central or Vendor Central account to our application through Amazon's authorization process. We only access data for accounts whose owners have authorized us, and only for the brands they own.
With a brand owner's authorization, our application retrieves Amazon Brand Analytics reports for that brand owner's own brands. These can include the Search Terms, Search Query Performance, Search Catalog Performance, Market Basket Analysis and Repeat Purchase reports.
Brand Analytics reports are aggregated store metrics. They do not contain customer names, addresses or other personally identifiable information, and our application does not request restricted roles that return personally identifiable information.
Keyword and search research: identifying the search terms shoppers use to find the brand owner's products, and how the brand's share of clicks and purchases compares for those terms.
Listing and catalog optimization: using search query and catalog performance to improve the brand owner's titles, bullets, images and backend keywords, and to find where shoppers drop off between impressions, clicks, add to cart and purchase.
Advertising management: choosing keywords to target, add or negate in the brand owner's Sponsored Products, Sponsored Brands and Sponsored Display campaigns, and setting bids against real search demand.
Product and bundle planning: using market basket and repeat purchase data to recommend bundles, cross-sell placements and subscription opportunities for the brand owner's products.
Reporting: dashboards and periodic reports delivered only to that brand owner, showing their search performance alongside their sales, advertising and inventory data, with AI-assisted summaries and recommended actions that their team reviews.
We do not sell, rent or share Amazon data with third parties, and we do not disclose one brand owner's data to another client.
We do not combine data from different brand owners to build benchmarks, datasets or products for other customers.
We do not use Amazon data to market to Amazon customers, to contact Amazon customers outside of Amazon, or for any purpose other than providing our services to the brand owner who authorized access.
We do not use Amazon data to compete with Amazon or with the brand owners we serve.
We use Amazon data only as permitted by the Amazon Services API Developer Agreement, the Acceptable Use Policy and the Data Protection Policy.
Data is encrypted in transit and at rest, stored separately for each brand owner's account, and accessible only to Shiptronix personnel who need it to deliver that brand owner's services. Access requires individual accounts with multi-factor authentication.
Credentials and authorization tokens are stored in secured secret storage and are never shared with clients or third parties.
We keep a brand owner's Amazon data only as long as needed to provide our services to that brand owner. If a brand owner ends its engagement or revokes our access in Seller Central or Vendor Central, we stop retrieving its data and delete the Amazon data we hold for it within 30 days, unless a longer period is required by law.
Brand owners can request deletion at any time through our contact form.
Questions about how we use Amazon data can be sent through our contact form or by mail to Shiptronix LLC, 682 Indian Rocks Road N, Belleair Bluffs, FL 33770. See also our Privacy Policy.
