Commercial Due Diligence

Market, competitor and customer research that tests a target's growth story against how the market really works.

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What we do

Market research

Market size, structure, trends and the forces shaping demand.

Competitive benchmarking

Structured comparison of offerings, pricing, positioning and service across competitors.

Customer and industry interviews

Conversations with customers, former customers and industry experts on how the target is perceived and why buyers choose it.

Pricing analysis

How pricing compares across the market and where there is room to move.

Every management presentation tells a growth story. Commercial due diligence tests it. Shiptronix researches the market, benchmarks the target against its competitors, and gathers customer and industry perspective on where it really stands.

The result is an independent view of competitive position, pricing, sales effectiveness and market opportunity that the investment committee can rely on.

Signs you need Commercial Due Diligence

  • The growth plan depends on winning share from named competitors
  • Pricing or customer retention assumptions drive the model
  • Management's view of the market has not been tested independently
  • You need an independent view of how the target compares to its peers

Who it is for

  • Private equity firms testing a target's market position and growth plan
  • Investors comparing a target against its closest competitors
  • Operating partners looking for commercial improvement opportunities
  • Companies preparing for a sale that want an outside view

Not sure where to start? Tell us what is slowing you down and we will tell you honestly whether Commercial Due Diligence is the right fit.

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How an engagement works

  1. ScopeAgree on the questions, competitor set and timeline.
  2. ResearchDesk research, data analysis and customer and industry interviews.
  3. SynthesizeFindings on position, pricing and opportunity in a clear report.
  4. BriefA working session with the deal team, with follow-up as questions arise.

Frequently asked questions

How is this different from a market report?

A market report describes the category. We test the target's specific growth story against data, competitor benchmarking and conversations with customers and industry experts, so the findings answer the questions in your investment thesis.

How long does it take?

Most engagements run two to six weeks depending on scope and the number of competitors.

Do you work under NDA?

Yes. All work is confidential.

Can findings feed a value creation plan?

Yes. We frequently turn commercial findings into post-close priorities.

What is the difference between commercial and financial due diligence?

Financial due diligence verifies the numbers a company reports. Commercial due diligence tests whether the market, customers and competitive position support the growth those numbers are expected to deliver.

What does commercial due diligence cover?

Market size and trends, competitive positioning, pricing, customer behavior and retention, go-to-market effectiveness, and the assumptions behind the business plan.

What are the types of commercial due diligence?

Buy-side reviews for investors, vendor reviews commissioned by sellers, and shorter red-flag reviews focused on the biggest risks.

How do you test a target's competitive position?

Beyond desk research and expert interviews, we benchmark the target against its closest competitors on offering, pricing, positioning and customer experience, using public information and customer conversations.

Talk to us about Commercial Due Diligence