Press and Media Kit

Shiptronix at a glance

Boilerplate

Short

Shiptronix is a technology advisory and services firm in Tampa, Florida, run by operators. It translates complex AI into business outcomes for owners, executives and private equity investors. Instead of handing over a big plan and walking away, Shiptronix gets client teams creating value right away.

Long

Shiptronix LLC is a technology advisory and services firm based in Tampa, Florida, serving clients across the United States. Run by operators rather than career consultants, Shiptronix explains complex AI in plain business terms and turns it into measurable outcomes. It does not hand over a big plan and leave clients to their own devices; it works alongside their teams so they start creating value right away. Shiptronix helps business owners and private equity investors with AI strategy and executive AI coaching, AI workflow automation and agents, AI dashboards, e-commerce operations, managed IT including DNS, email deliverability and security, and technology and commercial due diligence. Its approach comes from the systems its partners built to run their own e-commerce brands and holdings. Learn more at shiptronix.com.

Spokesperson: Bill Gustin

Bill Gustin is a partner at Shiptronix. He started in finance, built and sold a large e-commerce business to a publicly traded company, and now runs his own consumer product brands while advising operators and private equity investors on AI, e-commerce and technology. He is known for explaining complex AI themes to business leaders and translating them into outcomes, then working alongside their teams so they start creating value right away instead of being left with a plan. He builds the AI systems he runs his companies on, from daily data pipelines and AI agents to this website, which he built and publishes with Claude Code.

Full bio · LinkedIn · His guides

What Bill can talk about

• AI for operators, minus the hype. What AI actually changes in a small or mid-size company, where it fails, and how an owner can tell the difference before spending money.
• AI agents that touch real systems. Connecting AI to Outlook, Google Workspace, Shopify, QuickBooks and ad platforms with the Model Context Protocol, and why feedback loops matter more than prompts.
• Executives who build with AI. How a non-developer runs a production website, data pipelines and an AI phone assistant with Claude Code, and what that means for small teams.
• Email security and deliverability. DMARC enforcement, the Google, Yahoo and Microsoft sender rules, and why so many brands stop at p=none. Backed by our study of 500 ecommerce domains.
• E-commerce operations. Amazon advertising, inventory planning, importing and the numbers behind running consumer brands across Amazon, direct-to-consumer and retail.
• Technology in deals. Technology due diligence, AI across the private equity deal cycle, and what buyers should check before they close.

Original research

DMARC adoption in ecommerce: 500 brands checked (November 2026)

• 97.2% of ecommerce domains publish a DMARC record, but only 50.8% enforce it with quarantine or reject.
• 86.6% of large brands enforce, against 47.5% of mid-size and 19.0% of small brands.
• 22.1% publish DMARC with no reporting address, so nobody receives the reports.

Journalists are welcome to cite the data with a link to the study. We can provide methodology details and comment.

Logos and images

• Shiptronix logo, full color (PNG, transparent, 1630 x 147)
• Shiptronix logo, reversed for dark backgrounds (PNG, transparent, 1630 x 147)
• Bill Gustin headshot (JPG, 800 x 800)

Brand basics

• Write the name as Shiptronix, with only the S capitalized.
• Use the logo as supplied. Do not recolor, stretch or add effects.
• Brand orange is #FE7E17.

Media inquiries

Email bill.gustin@shiptronix.com with your outlet, topic and deadline, or use the contact form. Bill is available for interviews, podcasts, expert commentary and speaking.

Contact for press About Bill Gustin